The evidence, explained.

Clean, natural, organic, vegan, cruelty-free—when it comes to beauty products, there is little if no regulation on how brands can use these words. Definitions are subjective and often change from brand to brand, package to package, making it nearly impossible to navigate—or decipher—the truth from greenwashing. Here, we break down the most common buzzwords for some much-needed clarity. WHAT DOES CLEAN...

With the explosion of DIY skincare tips all over YouTube, Pinterest and blogs, DIY skincare has seen us experiment with a range of natural skin care ingredients for at home skincare recipes from lemon juice, apple cider vinegar to sugars, Himalayan salt, bentonite clay and even charcoal. On the surface, natural ingredients can seemingly appear safe, but not every edible beauty ingredient...

Essential oils are present in a high volume of cosmetic products from serums and moisturisers to cleansers and toners. These natural compounds have a somewhat controversial reputation, however we’re here to separate the fact from fiction and help you understand the scientific truth! Essential oils are completely natural compounds, derived from plant material, such as leaves, stems, flowers, bark and...

An increased understanding of the skin’s cellular and molecular biology including gene regulation, protein expression and enzyme activity has evolved the beauty landscape to the emergence of “hybrid” skincare ingredients that levitate the boundaries between traditional cosmetics and pharmaceuticals. Advancements in scientific research coupled with the development of biotechnologies has enabled increased understanding on how to interfere with skin cell...